In the last 12 months, the Guinness Storehouse saw a 10% increase in total visitor numbers, welcoming 1.65 million visitors to Dublin from across the world.
1.5 million pints of Guinness and Guinness 0.0 were served, while an additional 102,000 new pint-pouring experts were certified by the Guinness Academy.
Romance was in the air as The Gravity Bar witnessed 12 proposals (they all said yes) as well as welcoming its most senior guest at 98 years young.
“This year, we were incredibly proud to have welcomed 25 million visitors since opening in 2000, which is testament to the world-class experience, innovation, and enduring appeal of the Guinness Storehouse, as well as the power of Irish hospitality,” said Catherine Toolan, Managing Director, Diageo Irish Brand Homes.
Toolan added: “Since opening our doors, the Guinness Storehouse has captivated millions with its rich history, engaging storytelling and innovative exhibits that underscore the growing demand for experiences that connect domestic and international visitors with local culture and the heart and soul of Guinness.”
The Guinness Storehouse has continued its focus on curating premium experiences and cultural events with world-class artists and exciting Irish talent to attract international visitors and appeal to domestic audiences.
Highlights from elevated seasonal moments like St. Patrick’s Festival and Christmas, included a previously unreleased John Gilroy illustration featuring a giant inflatable snake adorning the roof of Gravity Bar and 1,000 Christmas decorations that were on display at The Storehouse were made within 1km radius filling the experience with festive cheer.
Alongside the launch of an innovative new Ingredients Floor that immerses guests in the brewing process of Guinness.
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These experiences helped contribute towards an uplift in attracting visitors from the UK, USA and beyond.
Now, the Home of Guinness is set to write a bold new chapter in its extraordinary journey, with over 265-years of stories from the Guinness archives coming alive across seven floors, through Alive in 25, an exciting year-long campaign that sets to celebrate even more cultural events and community initiatives.
To kick-off, New Year’s Eve, Dublin-based folk quartet, The Scratch, treated visitors, together with their fans and people from Dublin 8 to a taste of what’s to come in 2025 with a special performance outside the main doors of the Guinness Storehouse, where bold and colourful projections lit up the skyline overlooking the city.
“Guinness Storehouse Alive in 25 is our way to create a year of magic that will reflect the vibrancy and dynamism of our customers, community and culture, at the Home of Guinness,” said Toolan.
Since officially opening in 2000, the Storehouse is considered among Ireland’s top visitor attractions for visitors, along with the Cliffs of Moher and the Book of Kells.
* This article was originally published on BusinessPlus.ie.
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