Ireland at Christmas is something special, and this year, Grafton Street got a little more magical when the doorman of Brown Thomas department store entertained shoppers with a heartwarming rendition of some festival classics.
On Dublin's bustling Grafton Street, adorned with its famous Christmas lights, the laughter of families mingled with the melodies of festive carols this week as singer Sean Boland donned a Brown Thomas doorman's uniform and serenaded the busy and beaming holiday shoppers.
The crooner started with "It's Beginning to Look a Lot Like Christmas" from the 1950s, with Boland's silky smooth voice doing the classic song proud.
He moved on to a childhood favorite "Rudolph the Red-nosed Reindeer," which the little girl in the front row loves.
Boland ends with "I'm Dreaming of a White Christmas" and even gets the crowds of shoppers dancing.
Watch the Amazing Scenes On Grafton Street As Department Store Doorman (Sean) Steps Out To Perform here:
Boland does such a wonderful job at engaging with the crowds on Grafton Street, where, of course, buskers are no strangers. The Irish singer has been delighting crowds around Christmas at Brown Thomas for over a decade and one can immediately see how his festive entertainment has become a holiday tradition in itself.
Brown Thomas is a renowned luxury department store located on Grafton Street in Dublin, Ireland. It is part of the Selfridges Group and is considered one of the country's premier shopping destinations and is a feature of many families' Christmas trips into the city due to its festive window displays and lights.
Not even Ebenezer Scrooge could stop himself from breaking a smile watching this video! Boland performs a masterclass in entertainment, literally stopping shoppers in their tracks and bringing the Christmas spirit to the heart of Ireland's busy capital.
Here's to the twinkling lights, the laughter in the air, and the joy that fills every corner of this beloved city.
Merry Christmas from Dublin City! ??
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