The majority of Irish mothers are called "Mam" by their children, revealed a new survey ahead of Mother's Day.

Researchers discovered a wide range of variations in how Irish people refer to their mothers.

Thirty-one percent of Irish adults call their mother "Mam," while 23 percent prefer "Mum," according to The Irish Independent.

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"Mom" is used by 12 percent of those polled, while a further 12 percent use "Mammy." A four percent minority refer to their mothers by their first names.

Where you live in Ireland is a significant determining factor in what variation you use.  "Mam" was the most popular in Munster at 38 percent, Connacht 31 percent, and Leinster 28 percent, while "Mum" was number one  in Ulster at 53 percent.

Researchers also noted differences within certain counties. In Dublin,  27 percent use "Mam,"  26 percent prefer "Mom," and 14 percent use "Ma."

When asked what mothers are best at, 39 percent of respondents said being supportive while 20 percent answered accepting them no matter what. Another 16 percent said that telling their children to ‘cop themselves on’ is what their mother is best at.

Sixty percent of Irish adults feel awkward talking about sex with their Mam; 30 percent won't talk to their mothers about general relationship advice, and 18 percent find it difficult talking to their mothers about financial matters.

Over half of those surveyed said that their most cherished memories involve their mothers being there for them. Forty-nine percent of adults said that they most cherished cooking/home comforts, while 47 percent cherish their childhood memories the most.

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Mother's Day in Ireland is celebrated this Sunday, March 27.

According to the survey, 40 percent of Irish adults said they plan on seeing their mother in person to celebrate the day. Another 17 percent of respondents said they will send their Mam a card, but 11 percent admitted they might just forget about the day.

The research was conducted by iReach and commissioned by Beko to celebrate the launch of the Woman’s Way and Beko Mum of the Year awards.