If you were one of the people not too thrilled about U2’s new album suddenly appearing on your iPhone, lay down your arms – Bono has issued an apology.
In a video Q&A on the band’s Facebook page, one such unwilling listener reprimanded Bono for having “Songs of Innocence,” U2’s first album in five years, automatically download onto everyone’s Apple devices.
“Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude,” she said.
Bono replied: “Oops. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs we poured our life into over the last few years mightn’t be heard.”
“There’s a lot of noise out there,” Bono added, “I guess we got a little noisy ourselves to get through it.”
Following the iPhone 6 launch and automatic album download on September 9, Apple said “Songs of Innocence” has been “experienced” by 81 million users.
If you can forgive U2, or were never upset with them in the first place, watch their new music video for album opener “The Miracle (of Joey Ramone)”:
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