Jack Casey, aka EMBRZ, has amassed 150 million streams, dropped two critically acclaimed albums, and has been regularly touring America since 2022.
But that's not enough - he’s now starting a new trend of how electronic music shows are being done.
When we think of DJ culture and electronic music, we think of late nights and sweaty clubs. But electronic artist EMBRZ is pioneering a new way to experience these shows.
It's simple….a day party show.
A full DJ set at sunset, on a rooftop, boat, or even at the club, still getting all the fun without the late nights.
And EMBRZ's 2024 tour has been a huge success in the United States. It also appears to be catching on with other artists who have started to change up their shows to day parties.
Speaking about the idea, EMBRZ said, "Previously, I would put up a late set time on my socials, and I just got this feeling that fans were reluctant to leave their homes at such a late time.
"I know myself from touring, going into the late hours of the next day is not exactly a healthy experience.
"It seemed so obvious, why not do a full tour, except early! I wasn’t really seeing other electronic artists doing it!
"We took a risk and we're delighted that it paid off!"
Jack Casey, aka EMBRZ.
The "Gather Together" tour sold out Denver, two shows in New York (one a boat cruise), Tempe, Salt Lake City, San Francisco, and others, which proves how much electronic music lovers have an appetite for this new culture.
We already covered EMBRZ a few years back claiming that he was going to make a break in the US with his unique melodic sound. Now it appears he is doing just that and more! We're excited to see what's next for this Irish artist.
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