Now a new hunk has been announced for the fizzy brand in the shape of actor Jamie Dornan bringing his distinct style, charisma, and personal touch to the iconic beverage's legacy of collaborating with world-renowned talent.
Dornan will take center stage in the brand's new campaign, 'This Is My Taste,' designed to inspire individuals to embrace their unique preferences and express themselves confidently.
The campaign, set to spotlight Irish fans, encourages people to take ownership of their individuality, including their very own Diet Coke break, in whatever form that may take.
To mark the launch, Dornan will appear in a TV commercial airing in October. The ad will showcase his personal passion for cold-water swimming, adding a playful Diet Coke twist, and if this means we get to see him in swim shorts then roll on next month.
Joining Dornan is a diverse cast of characters from festivalgoers to fancy dressers to experimental chefs all celebrating bold self-expression in their own way.
Speaking about his role, Dornan shared his excitement: 'I'm thrilled to be joining the Diet Coke family. The 'This Is My Taste' campaign immediately struck a chord with me because it reminds us to take time for ourselves and enjoy what makes us happy'.
No doubt he is also thrilled with the huge paycheck that will ensue.
* This article was originally published on Evoke.ie.
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