Waterford Crystal is the official designer and manufacturer of the People's Choice Awards trophies for the second year running.

The three trophies have been hand crafted and specially-designed by master artisans at the home of Waterford Crystal in Ireland. Each new design has a unique and distinct detail with a sapphire colour.

Award organizers are offering fans a unique opportunity to vote for their favorite custom-made Waterford Crystal award online. Fans can vote until December and the winning trophy will be presented to the winner of a new category to be revealed during the ceremony on on Jan. 5, 2011 from the Nokia Theater, L.A. Live in Los Angeles.

The award ceremony will pay tribute to musical, acting and other celebrity figures. Fans can vote for their favorite acts online.