"We're back!" Magners USA said in a post on social media on Friday, June 28. "Magners Irish Cider returning to the US market this summer!"
Total Beverage Solution (TBS) and C&C Group plc (C&C) have announced that TBS is the new importer of Magners Irish Cider in the US.
TBS began managing the sales, marketing, and distribution of the whole Magners portfolio of products on June 24.
Magners Original Apple Irish Cider will be available in 6-pack 12-ounce bottles, 19.2-ounce bottles, 4-pack 16.9-ounce cans, and draft, while Magners Irish Cider Pear will be available in six-packs of 12-ounce bottles and draft.
Produced in Co Tipperary in Ireland since 1935, Magners - the original Irish cider sold as Bulmers in Ireland and Magners internationally - is the #1 cider in Ireland, #3 in the UK, and the #3 imported cider in the US by volume.
With a unique heritage and special affinity with consumers, today’s Magners batches are crafted with the same recipe created by founder William Magner over 85 years ago using 17 varieties of apples, including apples sourced from Magners-owned 150 acres of orchards.
“Total Beverage Solution is thrilled to partner with C&C Group plc to drive the continued growth of its MagnersCider brand in the United States,” Dave Pardus, CEO of Total Beverage Solution, said.
“Steeped in heritage and tradition, we believe that Magners will be a complementary addition to our premium beer and cider portfolio.
"TBS is the exclusive importer for Tennent’s Lager in the USA, another C&C Group brand and the #1 beer in Scotland, and we’re excited to continue our partnership with another iconic brand from the company."
Tadhg Buckley, Head of International Sales, C&C Group plc, added: “With a shared passion for our iconic Magners Irish Cider, this partnership represents an exciting new era for the brand in the USA.
"TBS has been a trusted distribution partner for many years and we are delighted to include Magners in their portfolio.
"Vermont Cider Company has also been an excellent partner to work with and are delighted to extend our co-packaging agreement with them. This partnership, combined with the distribution strength of TBS, will drive the growth of the brand in the USA and ensure that consumers can expect the Magners Irish Cider they know and love.”
Bridget Blacklock, Chief Commercial Officer of VCC, commented: “Vermont Cider Company (VCC) and C&C have had a great relationship over the last 10 years.
“While ending our Commercial Agreement was best for both companies, we are happy to continue co-packing for C&C to ensure consumers continue to receive the quality cider they expect here in the US.”
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