Annie Griffin, Julie and Liam Rohan, Tom Griffin and Emily Rohan wore their wellies to launch Embrace FARM’s Wear Our Wellies (WOW) Day which will raise vital funds for the organisation. Groups and individuals are encouraged to wear their wellies wherever they are on January 31st to raise vital funds to support Irish farm families impacted by serious injury and sudden death. Finbarr O’Rourke
Embrace FARM, Ireland’s only support network for farm families, has announced the second annual Wear Our Wellies (WOW) Day will take place on Friday, January 31, 2025.
The unique fundraiser encourages businesses, groups, and individuals to wear their wellies wherever they are on the day and donate to Embrace FARM, helping to raise vital funds for the organization.
Embrace FARM was founded by a farming family from County Laois, Brian and Norma Rohan, in 2014 following the tragic loss of Brian’s father Liam in a farming accident. The not-for-profit organization is the first of its kind to support the farming community and farm families of Ireland who, like them, have experienced the impact of serious injury and sudden death.
Last year more than 60 fundraising events were held around the country and over €6,000 was raised to help Embrace FARM provide emotional and practical supports for Irish farm families impacted by serious injury and sudden death.
Speaking about the WOW fundraiser, Embrace FARM Co-founder, Norma Rohan said: “We were blown away with the response to last year’s WOW Day which was an incredible success. This unique fundraiser allows us to connect with both farming and non-farming communities allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader community.. And best of all, it is also a bit of fun so get your gang together and join us as we wear our wellies on January 31st!”
How to get involved
Embrace FARM is encouraging everyone to get involved with any support, no matter how big or small.
Register your WOW Day Fundraiser on www.embracefarm.com/wowday2025
Choose how you would like to fundraise:
On your own: Wear your wellies and text FARM to 50300 to donate €4 to Embrace FARM and invite your friends to support you (Texts cost €4. Embrace FARM will receive a minimum of €3.60. Service Provider: Fundraising Solutions. Helpline: 01 2022 810)
As a small group: Get everyone to wear their wellies and donate funds our WOW iDonate fundraising page.
As a larger group: You could go a step further and also organize a wellie throwing championship.
Share your WOW Day tagging @embracefarmsupport and using the hashtag #WOWEmbraceFARM.
*Embrace FARM WOW Day is delivered with promotional support from AgriKids and Dunlop.