A soothing history: Sudocrem® Diaper Rash Cream's brilliant Irish success story.
Developed by Irish pharmacist Professor Thomas Smith in 1931, Sudocrem® Diaper Rash Cream has been soothing families for over 90 years and is trusted by millions of parents and healthcare professionals around the world.
1931 - Thomas Smith, a Professor of Pharmacy and a retail pharmacist in Dublin developed a unique cream from the back of his humble shop. The healing cream was excellent at treating diaper rash, eczema, pressure sores, incontinence rash, and a variety of other minor skin lesions
1950s - The cream was originally called Smith’s Cream but is renamed Sudocrem®. The name comes from the Irish pronunciation of the cream’s nickname, “Soothing Cream".
1960s - A promotional strategy of personally delivering Sudocrem® samples to new mothers turns the product into a steady seller in Ireland.
1970s - Sudocrem® is introduced into Northern Ireland and Northwest England.
1980s - Sudocrem® was launched nationally in Great Britain and over the next 20 years quickly established itself as the market leader for diaper rash cream in the UK and Ireland.
1995 – Leda Innovations launches Sudocrem® in Canada where it remains the number one selling diaper rash cream.
2007 - Sudocrem® celebrates its 30th year as the UK's number-one-selling diaper rash cream.
2011 - Sudocrem® celebrates 80 years of skincare for all the family. Sudocrem® products are now available in over 40 countries worldwide.
2019 – To celebrate the birth of Prince George in the UK, Sudocrem® commissioned celebrity designer Theo Fennell to create an 18K white gold, charm bracelet with rubies, modeled on the iconic Sudocrem® pot with a closable lid with a retail price of over $5500. All proceeds from the sale of raised funds for a premature baby charity.
2023 – As part of the brand’s ongoing commitment to recycling and reusing, Sudocrem® launches the Sudocrem Pre-Loved Awards which was won by an international second-hand online marketplace, Vinted with small, independent thrift outlets also recognized.
2024 - Sudocrem® goes viral on TikTok with users praising its benefits in treating acne and breakouts.
2025 – Leda Innovations launches Sudocrem® in the USA.
Sudocrem® is available to purchase on Amazon and you can find out more information on Sudocrem®'s website. You can also keep up with their launch in the US by following them on TikTok and Instagram.
