Paul Walsh, an Irish entrepreneur, has launched a new computer software platform this month called MetaCert ,which can identify and label sexually explicit adult web pages.

The software can be downloaded as a free Firefox bowser plugin and to date it has already labeled over 320 million sexually explicit webpages. Walsh says MetaCert will allow concerned parents to set a pass code, which must be entered into the computer before an adult page can load.

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Unlike previous adult website blockers, MetaCert can distinguish between a webpage containing medical information and pornography.

Walsh, who began his career at AOL in the mid 1990s, before founding MetaCert, told The Next Web: 'The labeling software gives Internet users an unprecedented level of control: no longer do all sites have to be uniformly blocked or unblocked, since responsible adults can choose whether or not to enter the pass code which will enable them to progress through to a labeled site. They can do this safe in the knowledge that others in the household are still protected.'

'Importantly, our system does not block or manipulate content and does not affect search result ranking. All it does is to let users know that individual search results point to adult content. Whether a user follows such links remains entirely a matter of personal choice, but it’s an informed choice.

'Similarly, we can reassure users that our technology does not in any way track what they do on the web – privacy of all users is important to us.'