The new Guinness ad campaign has “utterly captivated” the folks at Huffington Post, where it has quickly become the most watched video on the site.

As  Huff Post writer Sarah Barness writes : “ We don't often give advertisers free promotion, but this Guinness commercial had us utterly captivated.

Huff Post notes that the  “Created by BBDO New York, the ad features a group of wheelchair basketball players... with an unexpected twist at the end."

Huff Post urges its readers to “Watch it for yourself and be prepared for some serious heartstring-pulling at the end. Let's just say that it's not your average beer commercial.”