"Buttoned Up" initiative aims to end period stigma in schools across Ireland

"Buttoned Up" is a new initiative to encourage a national conversation about menstrual health, aiming to dismantle taboos surrounding menstruation in schools across Ireland.

Minister Hildegarde Naughton will launch the transformative initiative at Gaelscoil Mhic Amhlaigh, Galway, on April 29. The pioneering project is spearheaded by Ellie Loftus -  a nurse, barrister, mother of two girls and a founder of Nickeze - who is dedicated to fostering period health and wellbeing among girls in schools.

Loftus was inspired to develop the initiative by a narrative she created about three girls who discover magical buttons that bring positive changes to their lives. This story evolved into a powerful symbol for menstruation empowerment, with the buttons worn by students to signify openness and support for discussing period health.

"Watching my own daughters and their friends struggle with the embarrassment and logistical challenges of managing their periods, especially in school and sports settings, drove me to create this campaign," explained Loftus.

"The Buttoned Up initiative builds on this by providing discreet, direct access to period supplies through teachers who wear the button, creating an environment of support and inclusivity."

The initiative provides a practical solution for young girls seeking assistance during their menstrual cycle. Participating teachers will wear a simple button indicating they have essential period supplies available, such as tampons, sanitary pads, and period underwear, for students caught unprepared. This approach ensures that no girl feels embarrassed or isolated due to her period.

"Discussing periods openly and ensuring access to menstrual products in schools is crucial for breaking down the barriers girls face due to menstruation stigma. Last year's campaign on period poverty highlighted the urgent need for such initiatives, and I am proud to support the 'Buttoned Up' project, which builds on these efforts by creating an environment of support and inclusivity," stated Minister Hildegarde Naughton.

This initiative not only offers immediate assistance, but also fosters a culture where menstruation is no longer a whispered topic. It encourages other students and faculty to wear the button too, symbolizing solidarity and promoting a supportive community atmosphere.

The "Buttoned Up" Project is dedicated to empowering girls with knowledge, support, and resources to confidently manage their menstrual health.

Loftus added: "By cultivating a culture of openness and understanding in schools and sports clubs, we aspire to enhance the overall wellbeing and educational success of girls nationwide." 

Schools wishing to participate in the initiative can contact nickeze@nickeze.com or visit www.nickeze.com to secure their buttons before Menstruation Day on May 28th.