WATCH: Irish pub owner bans Conor McGregor, pours Proper Twelve whiskey down the toilet

Conor McGregor and his Proper Twelve whiskey have been banned from The Salty Shamrock pub in Florida

Conor McGregor and his Proper Twelve whiskey have been officially banned from The Salty Shamrock Irish pub in Apollo Beach, Florida.

Read More: WATCH: Conor McGregor filmed hitting a man who refused a glass of his Proper Twelve whiskey

On August 16, Sean Rice, owner of The Salty Shamrock and a native of Co Tyrone, shared a live video on Facebook of his pub’s employees pouring six bottles of McGregor’s Proper Twelve whiskey down the toilet:

Read More: Conor McGregor may face US visa ban after latest punching incident

Along with the video, Rice wrote: “Official Notice; Due to the recent cowardly and appalling behavior of the so-called Irish professional fighter Conor Mc Gregor, the Salty Shamrock Irish Pub will no longer carry his product nor associate its business with his name. We will discard his whiskey in a fashion thats only fitting to his behavior. I challenge every Irish bar owner to do the same! He is not a true representative of the Irish people”

In the video, as his employees are pouring the whiskey down the toilet, Rice says: "Proper Twelve, to hell with it. It will never be served in this bar."

"We are now Proper Twelve free in The Salty Shamrock," Rice later declares.

"Life's too short to be associated with scumbags," he adds.

Rice then filmed one of his employees ripping up a Conor McGregor poster and throwing it, along with the empty Proper Twelve bottles, in the trash.

Read More: Conor McGregor to be charged for sucker-punching elderly man in Dublin pub

The move to disassociate with McGregor comes after a video was published by TMZ that showed the Irish UFC fighter hitting a man in a Dublin pub after the man refused a drink from McGregor.

The Sun reports that McGregor now "faces a minor assault charge after the Director of Public Prosecutions ruled there was enough evidence to charge him."

McGregor will reportedly have a court date in Dublin in October. If he's convicted, he will have to pay a fine.

Do you agree with The Salty Shamrock banning Conor McGregor and his Proper Twelve whiskey? Let us know in the comments