Amid reports that Guinness supplies are being limited in Great Britain as demand soars, customers in Ireland can rest easy knowing there is no expected disruption within the country.
The amount of Guinness pubs in Great Britain can buy in the build-up to Christmas has been limited by its maker Diageo after "exceptional demand" over the past three weeks, BBC reported this week.
“Over the past month we have seen exceptional consumer demand for Guinness in Great Britain," a Diageo spokesperson told BBC.
"We have maximised supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible."
However, a Diageo spokesperson confirmed with IrishCentral that they do not anticipate similar Guinness supply problems in Ireland.
‘’As we move into the busy Christmas period, we will make all deliveries to our customers across the island of Ireland, as planned and without disruption," a Diageo spokesperson told IrishCentral on Friday.
Guinness says its beer is available in over 100 countries worldwide and is brewed in over 40. Some of the biggest-selling markets for Guinness Draught include Great Britain, Ireland, Nigeria, the US, and Cameroon.
Guinness further says that over 10 million glasses of the stout are enjoyed every single day around the world, and 1,883,200,000 pints are sold every year.
(Getty Images)
Indeed, Guinness is growing. In its preliminary results for the year ending on June 30, 2024, Diageo found that beer net sales grew 18% - primarily driven by Guinness.
In Great Britain, net sales grew 5%, primarily driven by strong performance in Guinness, which gained share in both the on-trade and off-trade. Share gains were driven by continued recruitment through strong brand building and new occasions, supported by Guinness 0.0 and Nitrosurge innovations.
In Ireland, net sales grew 7%, primarily driven by double-digit growth in Guinness. Strong share gains in the on-trade were driven by effective brand building and the roll-out of Guinness 0.0 draught, now in more than 1,500 on-trade outlets.
(Ireland's Content Pool)
Meanwhile, the New York Times this week claimed to know why "everyone is drinking Guinness."
Citing Nielsen, the publication reported that Guinness "is the fastest-growing imported beer in the country [the US] based on bar, restaurant and brewery sales over the last year."
The New York Times said the Guinness growth is due to several factors: "...an Irish pop cultural renaissance, viral drinking challenges [such as 'Splitting the G'] and of course, marketing dollars."
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