Conor McGregor’s tours US with new Irish whiskey

Conor McGregor didn’t spend long licking his wounds after he got his clock cleaned by Khabib Nurmagomedov in Vegas a couple of weekends ago.

The Notorious has been hitting the road for both businesses (promoting his Proper Twelve Irish whiskey) and pleasure (meeting up with his rapper pal Drake at his concert in LA).

Read more: Whiskey makes you live a longer, healthier life, says science

Conor’s tooling around in a new million dollar Ferrari, and a private jet when he’s hopping from state to state. He doesn’t seem the least bit perturbed by his two losses in a row – to Khabib and Floyd Mayweather – and he’s got good reason: Proper Twelve is flying off the shelves, both here and in Ireland.

The stats are impressive. Conor’s whiskey, unveiled only a few weeks ago, has already sold more than most brands shift in an entire year. The website sportskeeda.com reports that within 10 days of launch, Proper Twelve had sold six months worth of bottles. 

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Bringing people together for a good time! This is the Proper way! @properwhiskey

A post shared by Conor McGregor Official (@thenotoriousmma) on Oct 17, 2018 at 7:33am PDT

Proper Twelve is one of the most followed brands on social media too, with 257,000 followers on Instagram. (To compare, Jameson has 115,000, and Casamigos tequila fronted by George Clooney has 124,000).

Read more: Conor McGregor’s new whiskey tastes like nuts says expert

So Conor is quite the salesman…no surprise there. He’s been on a mini-U.S. tour, bottle in hand, hitting up Denver and former Broncos coach Mike Shanahan’s restaurant, and on Sunday Dallas, where he hawked his stuff during the Cowboys game and hung out with team owner Jerry Jones and media mogul Rupert Murdoch.

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An honour to be on the field here in Dallas, Texas supporting the @dallascowboys! Proper 12 is everywhere out here and WE LOVE IT! The Octagon is next.

A post shared by Conor McGregor Official (@thenotoriousmma) on Oct 14, 2018 at 4:28pm PDT

Former UFC star Ronda Rousey, meanwhile, criticized Conor for getting himself arrested earlier this year in Brooklyn when he and his posse attacked Khabib’s bus.

“I understand promoting fights, and having to sell them, I really do,” Rousey told TMZ. “I get it. But I don’t think people have to get arrested in order to do that. I think I’ve been able to prove that you can make a fight exciting and make people really want to see it without crossing any legal lines.”

Read more: Conor McGregor’s new Irish whiskey honors his Dublin neighborhood and first responders