Colin Farrell won’t find much cheer in his latest box-office result as Dead Man Down, the action film released earlier this month that co-stars Noomi Rapace, is pretty much dead as a doornail, with little more than $10 million earned on a budget of $30 million-plus.

The film pretty much sank without a trace from the get-go, and last weekend earned only $319,000 nationwide.  That means it’ll be cleared out of theaters and onto DVD shelves quicker than you can say “another Colin dud.”

The Dublin actor’s films, bluntly put, don’t make much money.  His last one, Seven Psychopaths, an ensemble, low-budget flick from Martin McDonagh, earned $15 million here. The one before that, a remake of the Arnold Schwarzenegger film Total Recall, was a real catastrophe, earning just over $58 million in the U.S., with a production budget of at least $125 million. In fairness, the film racked up close to $200 million globally, but over here it was considered one of last summer’s biggest stinkers.

So what gives?  Farrell is far from being a bad actor, and he’s certainly likable off screen. Perhaps film-goers just don’t buy him as an action hero.  The last successful movie he featured in was Horrible Bosses, an ensemble comedy that also starred A-listers like Jennifer Aniston, Jamie Foxx and Kevin Spacey. 

More results like Dead Man Down and Colin will be heading to movie of the week features on the Lifetime channel.  He’s got three more chances to right his ship this year. The next one will likely score big, but it’s an animated feature and he’s providing one of the voices.

Epic opens on May 24, just in time for Memorial Day, and also features the voices of Beyonce, Pitbull and Amanda Seyfried. It’s from the makers of the animated smash Ice Age, so it should do just fine when it’s released.

In December Farrell will feature in Saving Mr. Banks, which stars Tom Hanks. He’s also been filming Winter’s Tale in New York with Russell Crowe and Jennifer Connelly. Though there’s no release date confirmed, it too will likely drop at the end of this year.

Though Dead Man Down is down and out, Colin sure isn’t. He was pictured in Los Angeles last week walking with his sister Claudine and eating at Mr. Chow, and also at a film festival in Tampa supporting a friend’s work.