Guaranteed Irish businesses contribute almost €60m to local causes a year

The research, carried out by KPMG, mapped out the scale of the social impact made by businesses carrying the Guaranteed Irish license.

The not-for-profit  membership network has been championing businesses based in Ireland since 1974.

The iconic Guaranteed Irish symbol is made up of a network of 2,300 plus member businesses, employing over 130,000 people across Ireland, generating an annual combined Irish turnover of over €14.5bn. 

GI businesses are traditionally committed to supporting local communities.

The research estimates that Guaranteed Irish member businesses collectively contribute €59.3m towards social value initiatives such as sponsorship of local sports clubs, charitable initiatives and involvement in sustainability projects.

The research also found the larger the local Irish supply network, the greater the positive impact on the domestic economy.

For example, for every €1m invested in a Guaranteed Irish Technology business, it is worth €2.2m to the wider domestic economy, benefitting a much longer and more local supply chain.  

According to the latest findings, for every 100 jobs created by a Guaranteed Irish businesses, an additional 49 jobs are supported through the ripple effect in the supply chain, induced spending, and wider economic activity.

GI said in a statement: "This multiplier effect reinforces the role of Guaranteed Irish businesses in driving local employment and sustaining economic resilience across Ireland, as they service the domestic and international markets."   

Ms Brid O’Connell, CEO of Guaranteed Irish, said: "For businesses, being licensed under the national symbol is not just about local recognition—it's about fostering trust with customers and partners globally.

"At a time of widespread uncertainty, this trust is a cornerstone for sustainable business growth and loyal customer relationships.

"Furthermore, the social value of Guaranteed Irish businesses' contribution to society in Ireland is significant.

"Guaranteed Irish month of March, serves as a reminder not to kill the goose that lays the golden eggs." 

* This article was originally published on BusinessPlus.ie.